Terry G. Vavra grāmatas

Loyalty Myths: Hyped Strategies That Will Put You Out of Business -- And Proven Tactics That Really Work

Terry G Vavra, Henri Wallard, Timothy L Keiningham, Lerzan Aksoy

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The Influence of Advertising's Affective Qualities on Consumer Response

Alvin J Silk, Terry G Vavra

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The Influence of Advertising's Affective Qualities on Consumer Response

Terry G. Vavra, Alvin J. Silk

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