Robert G. Cooper grāmatas
Product Leadership: Pathways to Profitable Innovation
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Portfolio Management for New Products
Robert G Cooper, Elko J Kleinschmidt, Scott J Edgett
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Product Development For The Service Sector Lessons From Market Leaders
Robert G. Cooper, Scott J. Edgett
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Generating Breakthrough New Product Ideas Feeding the Innovation Funnel
Robert G. Cooper, Scott J. Edgett
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Lean, Rapid and Profitable New Product Development
Robert G. Cooper, Scott J. Edgett
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Product Innovation and Technology Strategy
Robert G. Cooper, Scott J. Edgett
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Successful Product Innovation A Collection of Our Best
Robert G. Cooper, Scott J. Edgett
-25% ar kodu BOOKS
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