Bruce Montgomery grāmatas
Richard B. Cheney and the Rise of the Imperial Vice Presidency
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The Bush-Cheney Administrations Assault on Open Government
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Brothers, Sing On!: My Half-Century Around the World with the Penn Glee Club
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Implementation of Management Science in Marketing
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Pricing Decisions
David Bruce Montgomery, Glen L. Urban
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Personal Selling Decisions
David Bruce Montgomery, Glen L. Urban
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Pricing Decisions
David Bruce Montgomery, Glen L. Urban
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A Multiple-product Sales Force Allocation Model
Carlos E Zaragoza, David Bruce Montgomery, Alvin J Silk
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On the Limiting Form of the contagious Binomial Distribution and its Application in Stochastic Models of Choice Behavior
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A Multiple-product Sales Force Allocation Model
Carlos E Zaragoza, David Bruce Montgomery, Alvin J Silk
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Clusters of Consumer Interests and Spheres of Influence of Opinion Leaders
Alvin J Silk, David Bruce Montgomery
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A Dynamic Sales Call Policy Model
David Bruce Montgomery, Leonard M Lodish, Frederick E Webster
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A Continuous Limit for the contagious Binomial Distribution
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Stochastic Models of Consumer Response
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Stochastic Consumer Models: Some Empirical Results
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Personal Selling Decisions
David Bruce Montgomery, Glen L. Urban
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Introduction to Management Science and Marketing
David Bruce Montgomery, Glen L. Urban
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Patterns of Overlap in Opinion Leadership and Interest for Selected Categories of Purchasing Activity
Alvin J Silk, David Bruce Montgomery
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Introduction to Management Science and Marketing
David Bruce Montgomery, Glen L Urban
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A Multiple-product Sales Force Allocation Model
Carlos E Zaragoza, David Bruce Montgomery, Alvin J Silk
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A Probability Diffusion Model of Dynamic Market Behavior
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A Probability Diffusion Model of Dynamic Market Behavior
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A Multiple-product Sales Force Allocation Model
Carlos E Zaragoza, David Bruce Montgomery, Alvin J Silk
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Marketing Information Systems: An Emerging View
David Bruce Montgomery, Glen L Urban
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Market Response to the Legitimation of a Brand Appeal
David Bruce Montgomery, Jon Scott Armstrong
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