Understanding Proactive Customer Orientation: Construct Development and Managerial Implications - Dennis Herhausen
-35% ar kodu BOOKS
Piegāde 12-18 darba dienu laikā
30 dienu atgriešanas politika
Dennis Herhausen examines how managers can successfully probe latent needs and uncover future needs of customers, labeled as proactive customer orientation. Overall, a systematic change process is developed to guide managers that aim to increase their company's proactive customer orientation.
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Aprašymas
Dennis Herhausen examines how managers can successfully probe latent needs and uncover future needs of customers, labeled as proactive customer orientation. Overall, a systematic change process is developed to guide managers that aim to increase their company's proactive customer orientation.
Vairāk informācijas
| Autors | Dennis Herhausen |
|---|---|
| Izdevējs | Gabler Verlag |
| Izlaides gads | 2011 |
| Vāka tips | Mīkstais vāks |
| EAN | 9783834931016 |