Understanding Consumer Behavior -
-30% ar kodu BOOKS
Piegāde 10-16 darba dienu laikā
30 dienu atgriešanas politika
The study of groups and individuals as well as the activities related to purchase, use and disposal of goods and services is referred to as consumer behavior. It also involves the study of the consumer's mental, emotional and behavioral responses that are related to these activities. It is an inter-disciplinary field that uses tools from various fields such as psychology, anthropology, ethnography, sociolog ... Pilns apraksts
Jums varētu patikt arī
TOP
Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect
-30% ar kodu BOOKS
Piegādātāja noliktavā
TOP
Never Split the Difference: Negotiating as if Your Life Depended on It
-30% ar kodu BOOKS
Noliktavā
TOP
The 7 Habits of Highly Effective People. 30th Anniversary Edition: Powerful Lessons in Personal Change
Jim Collins, Sean Covey, Stephen R. Covey
-30% ar kodu BOOKS
Noliktavā
TOP
Radical Candor: Be a Kick-Ass Boss Without Losing Your Humanity
-30% ar kodu BOOKS
Piegādātāja noliktavā
TOP
The Psychology of Money: Timeless Lessons on Wealth, Greed, and Happiness
-30% ar kodu BOOKS
Noliktavā
TOP
The Infinity Machine: Demis Hassabis, DeepMind, and the Quest for Superintelligence
-30% ar kodu BOOKS
Piegādātāja noliktavā
TOP
Why Nations Fail: The Origins of Power, Prosperity and Poverty
Daron Acemoglu, James A. Robinson
-30% ar kodu BOOKS
Piegādātāja noliktavā
TOP
Legacy: What The All Blacks Can Teach Us About The Business Of Life
-30% ar kodu BOOKS
Piegādātāja noliktavā
TOP
Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones
-30% ar kodu BOOKS
Piegādātāja noliktavā
TOP
Clear Thinking: The Art and Science of Making Better Decisions
-30% ar kodu BOOKS
Piegādātāja noliktavā
TOP
Vienna: How the City of Ideas Created the Modern World
-30% ar kodu BOOKS
Piegādātāja noliktavā
TOP
1873: The Rothschilds, the First Great Depression, and the Making of the Modern World
-30% ar kodu BOOKS
Piegādātāja noliktavā
TOP
E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It
-30% ar kodu BOOKS
Piegādātāja noliktavā
TOP
The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
-30% ar kodu BOOKS
Noliktavā
TOP
Radical Candor: Be a Kick-Ass Boss Without Losing Your Humanity
-30% ar kodu BOOKS
Piegādātāja noliktavā
TOP
Influence: The Psychology of Persuasion
-30% ar kodu BOOKS
Piegādātāja noliktavā
TOP
Co-Intelligence: Living and Working with AI
-30% ar kodu BOOKS
Piegādātāja noliktavā
TOP
The First 90 Days: Proven Straegies for Getting up to Speed faster and smarter
-30% ar kodu BOOKS
Piegādātāja noliktavā
Aprašymas
The study of groups and individuals as well as the activities related to purchase, use and disposal of goods and services is referred to as consumer behavior. It also involves the study of the consumer's mental, emotional and behavioral responses that are related to these activities. It is an inter-disciplinary field that uses tools from various fields such as psychology, anthropology, ethnography, sociology, marketing and behavioral economics. Consumer behavior also deals with examining how attitudes, emotions and preferences influence buying behavior. There are numerous external and internal factors which influence the consumers while purchasing products. A few of these factors are consumer awareness, self-actualization, perception, culture and social class. This textbook is a compilation of chapters that discuss the most vital concepts in the field of consumer behavior. It presents this complex subject in the most comprehensible and easy to understand language. This book is appropriate for students seeking detailed information in this area as well as for experts.
Vairāk informācijas
| Izdevējs | Larsen and Keller Education |
|---|---|
| Izlaides gads | 2022 |
| Vāka tips | Cietais vāks |
| EAN | 9781641726252 |