TIME-AWARE CONVERSION PREDICTION FOR E-COMMERCE - Ji Wendi
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This unique compendium provides a novel research on how time influences the conversions of advertising and product recommendation in E-commerce. It proposes time-aware conversion prediction models to solve the problem - what products should be recommended for a given period to maximize conversion? The volume also presents a series of researches on how to build data-driven attribution models to allocate the ... Pilns apraksts
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Aprašymas
This unique compendium provides a novel research on how time influences the conversions of advertising and product recommendation in E-commerce. It proposes time-aware conversion prediction models to solve the problem - what products should be recommended for a given period to maximize conversion? The volume also presents a series of researches on how to build data-driven attribution models to allocate the time-sensitive contribution of advertisements to the conversion. This must-have reference text will be invaluable for researchers, professionals, academics and graduate students keen in databases and artificial intelligence.
Vairāk informācijas
| Autors | Ji Wendi |
|---|---|
| Izdevējs | World Scientific |
| Izlaides gads | 2018 |
| Vāka tips | Cietais vāks |
| EAN | 9789813224704 |