Structured Creativity: Formulating an Innovation Strategy - T. Sauber,H. Tschirky
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Piegāde 12-18 darba dienu laikā
30 dienu atgriešanas politika
Innovation is crucial for competitive advantage and long-term success. Based on both theory and practice, this book develops a concrete, structured and practitioner-orientated code of practice that enables companies to understand their innovation system and encourage creativity at a strategic level. The process of innovation strategy formulation presented by Sauber and Tschirky is a major step toward turnin ... Pilns apraksts
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Aprašymas
Innovation is crucial for competitive advantage and long-term success. Based on both theory and practice, this book develops a concrete, structured and practitioner-orientated code of practice that enables companies to understand their innovation system and encourage creativity at a strategic level. The process of innovation strategy formulation presented by Sauber and Tschirky is a major step toward turning an often chaotic innovation system into an innovation machine where creativity, efficiency and effectiveness are not contradictory requirements.
Vairāk informācijas
| Autors | T. Sauber, H. Tschirky |
|---|---|
| Izdevējs | Palgrave Macmillan UK |
| Izlaides gads | 2016 |
| Vāka tips | Mīkstais vāks |
| EAN | 9781349542802 |