About the Book SPRING: A METAL COIL THAT CAN BE PUSHED, PRESSED OR PULLED BUT WHICH ALWAYS RETURNS TO ITS ORIGINAL SHAPE AFTERWARDS. Rejection is inevitable in every stage of our lives. But what if this inevitability were a tool? What if it could be used as leverage to spring forward at every setback? What if there was a way to systematically process rejection and become a super-spring? Ambi Parameswaran-best-selling author, brand/leadership coach and former CEO of FCB-Ulka Advertising-was rejected at his dream job interviews, denied promotions and had clients turn down his business pitches. He now knows that he eventually succeeded because of these rejections and the way he handled them. Spring is packed with tales of rejection and redemption. Walt Disney, The Beatles, Thomas Alva Edison, Michael Jordan, A.P.J. Abdul Kalam, author Amish, the founders of Infosys, and others have used rejections as a pivot to swing their careers and businesses around. Ambi brings his decades of experience to bear on perhaps the vital life and career lesson you could learn from rejection. In Spring, he puts a gentle arm around your shoulders and helps you bounce back stronger than ever from every rejection. About the Author Ambi Parameswaran is a brand consultant/coach and Founder of brand-building.com, a brand advisory. He is a much in demand speaker at corporate and industry events, and the award-winning best-selling author of ten books. Ambi spent his forty-year career in corporate India with Boots Company, UDI Yellow pages, Rediffusion Advertising and FCB Ulka. He spent twenty-five years with FCB Ulka building it into one of India's top five ad agencies. Over the last five years, he has served on corporate boards as an Independent Director, as a Brand Coach to several small and large brands and as a mentor to exciting new start-ups. He has worked on iconic brands and companies such as Tata, Wipro, Zee, TCS, Thermax, Tata Indica, GSK, Tropicana, Amul, Nirma, LIC, Santoor, Sundrop, Abbott, ITC, etc. Ambi now reads, writes, teaches and coaches leaders across multiple domains. He is a guest faculty at IIM Calcutta, IIM Ahmedabad, MICA and an Adjunct Professor of Marketing at SPJIMR. Ambi's columns appear regularly in the Business Standard and several other business publications. He is a distinguished alumnus awardee from both IIT Madras and IIM Calcutta, an AMP graduate from Harvard Business School, a PhD in management from Mumbai University and a CFI-Certified CEO Coach.