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Managing Services - Ruth Taylor,Yuki Miyamoto,Alan Nankervis

angļu valoda
2015-11-23
101,73 € 145,33 €

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Global services have supplanted agriculture, manufacturing and resources, as the primary source of international competitive advantage in many countries, providing wealth, employment, and almost unlimited future opportunities for growth, whether in traditional or more innovative forms. This book explores the strategic management of services through an Integrated Services Management Model which links operati ... Pilns apraksts

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Aprašymas

Global services have supplanted agriculture, manufacturing and resources, as the primary source of international competitive advantage in many countries, providing wealth, employment, and almost unlimited future opportunities for growth, whether in traditional or more innovative forms. This book explores the strategic management of services through an Integrated Services Management Model which links operational, marketing, financial and human resource management functions, within a broad and diverse collection of international, regional, and local service contexts. It contains numerous case examples, student projects and exercises, with a particular focus on the Asia Pacific and Australasian regions.

Vairāk informācijas

Autors Ruth Taylor, Yuki Miyamoto, Alan Nankervis
Izdevējs Cambridge University Press
Izlaides gads 2015
Vāka tips Mīkstais vāks
EAN 9780521606516
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101,73 € 145,33 €