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Focus Group Practice - Jonathan Potter,Claudia Puchta

angļu valoda
2004-02-01
113,76 € 162,51 €

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Focus Group Practice provides a picture of focus group moderation and interaction that is based on the study of what actually happens in high-class market research focus groups and in using recent theories of interaction, for example discourse and conversation analyses, to throw light on the practice of moderation.

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Aprašymas

Focus Group Practice provides a picture of focus group moderation and interaction that is based on the study of what actually happens in high-class market research focus groups and in using recent theories of interaction, for example discourse and conversation analyses, to throw light on the practice of moderation.

Vairāk informācijas

Autors Jonathan Potter, Claudia Puchta
Izdevējs Sage Publications UK
Izlaides gads 2004
Vāka tips Mīkstais vāks
EAN 9780761966913
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113,76 € 162,51 €