Develop Your PR Skills - Neil Richardson,Lucy Laville
-40% ar kodu BOOKS
Piegāde 15-21 darba dienu laikā
30 dienu atgriešanas politika
Develop Your PR Skills is a simple, straightforward guide to maximising your company's potential through effective PR. It will help the reader to gain a quick understanding of the concepts and principles and learn how to use them in actual business scenarios.It covers strategic public relations, public relations and the internet, working with the media, how to deal with different stakeholders and customers, ... Pilns apraksts
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Aprašymas
Develop Your PR Skills is a simple, straightforward guide to maximising your company's potential through effective PR. It will help the reader to gain a quick understanding of the concepts and principles and learn how to use them in actual business scenarios.
It covers strategic public relations, public relations and the internet, working with the media, how to deal with different stakeholders and customers, dealing with a crisis, using internal communications, using research to get a competitive edge, evaluating the success of your PR, and ethics and sustainability.
Direct and to the point, each chapter is concise, can stand alone and ends with a summary of key points. Readers are also be pointed towards key websites and reading materials.
Vairāk informācijas
| Autors | Neil Richardson, Lucy Laville |
|---|---|
| Izdevējs | Kogan Page |
| Izlaides gads | 2010 |
| Vāka tips | Mīkstais vāks |
| EAN | 9780749459703 |