Contagious: Why Things Catch on - Jonah Berger
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2013-03-05
25,78 €
42,97 €
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Piegāde 22-28 darba dienu laikā
30 dienu atgriešanas politika
Dynamic young Wharton professor Berger draws on his research to explain the six steps that make products or ideas contagious. Why do some products get more word of mouth than others? Why does some online content go viral?
Aprašymas
Dynamic young Wharton professor Berger draws on his research to explain the six steps that make products or ideas contagious. Why do some products get more word of mouth than others? Why does some online content go viral?
Vairāk informācijas
| Autors | Jonah Berger |
|---|---|
| Izdevējs | Simon & Schuster |
| Izlaides gads | 2013 |
| Vāka tips | Cietais vāks |
| EAN | 9781451686579 |
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