Consumer Behaviour and Analytics - Andrew Smith
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The 2nd edition of Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and artificial intelligence, this key text reviews the issues, research and concepts essential for navigating this new terrain.
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Aprašymas
The 2nd edition of Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and artificial intelligence, this key text reviews the issues, research and concepts essential for navigating this new terrain.
Vairāk informācijas
| Autors | Andrew Smith |
|---|---|
| Izdevējs | Routledge |
| Izlaides gads | 2023 |
| Vāka tips | Cietais vāks |
| EAN | 9781032388373 |