Consumer Behaviour - B Anjanee Kumar,Dr a John William,Abhishek Duttagupta
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Consumer behaviour is the study of how individuals make decisions about what they need and want, and how they go about obtaining those things. It is a field of study that encompasses both psychological and sociological factors that influence the way people shop, purchase, and consume goods and services. Understanding consumer behaviour is essential for businesses and marketers as it helps them to identify a ... Pilns apraksts
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| Autors | B Anjanee Kumar, Dr a John William, Abhishek Duttagupta |
|---|---|
| Izdevējs | Amazon Digital Services LLC - Kdp |
| Izlaides gads | 2023 |
| Vāka tips | Mīkstais vāks |
| EAN | 9788196063412 |