CONSUMER BEHAVIOR: TEXT & CASES - Shobana R.
-30% ar kodu BOOKS
Piegāde 12-18 darba dienu laikā
30 dienu atgriešanas politika
Consumer is regarded as the king in modern marketing. In a market economy, the concept of consumer is given the highest priority, and every effort is made to encourage consumer satisfaction. Consumer behavior covers a broad variety of consumers based on diversity in age, sex, culture, taste, preference, educational level, income level, etc. Consumer behavior can be defined as ¿the decision process and physi ... Pilns apraksts
Jums varētu patikt arī
TOP
Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect
-30% ar kodu BOOKS
Piegādātāja noliktavā
TOP
Never Split the Difference: Negotiating as if Your Life Depended on It
-30% ar kodu BOOKS
Noliktavā
TOP
The 7 Habits of Highly Effective People. 30th Anniversary Edition: Powerful Lessons in Personal Change
Jim Collins, Sean Covey, Stephen R. Covey
-30% ar kodu BOOKS
Noliktavā
TOP
Radical Candor: Be a Kick-Ass Boss Without Losing Your Humanity
-30% ar kodu BOOKS
Piegādātāja noliktavā
TOP
The Psychology of Money: Timeless Lessons on Wealth, Greed, and Happiness
-30% ar kodu BOOKS
Noliktavā
TOP
The Infinity Machine: Demis Hassabis, DeepMind, and the Quest for Superintelligence
-30% ar kodu BOOKS
Piegādātāja noliktavā
TOP
Legacy: What The All Blacks Can Teach Us About The Business Of Life
-30% ar kodu BOOKS
Piegādātāja noliktavā
TOP
Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones
-30% ar kodu BOOKS
Piegādātāja noliktavā
TOP
Vienna: How the City of Ideas Created the Modern World
-30% ar kodu BOOKS
Piegādātāja noliktavā
TOP
1873: The Rothschilds, the First Great Depression, and the Making of the Modern World
-30% ar kodu BOOKS
Piegādātāja noliktavā
TOP
E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It
-30% ar kodu BOOKS
Piegādātāja noliktavā
TOP
The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
-30% ar kodu BOOKS
Noliktavā
TOP
Radical Candor: Be a Kick-Ass Boss Without Losing Your Humanity
-30% ar kodu BOOKS
Piegādātāja noliktavā
TOP
Influence: The Psychology of Persuasion
-30% ar kodu BOOKS
Piegādātāja noliktavā
TOP
Co-Intelligence: Living and Working with AI
-30% ar kodu BOOKS
Piegādātāja noliktavā
TOP
The First 90 Days: Proven Straegies for Getting up to Speed faster and smarter
-30% ar kodu BOOKS
Piegādātāja noliktavā
TOP
Surrounded by Idiots Revised & Expanded Edition: The Four Types of Human Behavior and How to Effectively Communicate with Each in Business (and in Life)
-30% ar kodu BOOKS
Piegādātāja noliktavā
TOP
The Common Good Economy: A New Compass
-30% ar kodu BOOKS
Piegādātāja noliktavā
Aprašymas
Consumer is regarded as the king in modern marketing. In a market economy, the concept of consumer is given the highest priority, and every effort is made to encourage consumer satisfaction. Consumer behavior covers a broad variety of consumers based on diversity in age, sex, culture, taste, preference, educational level, income level, etc. Consumer behavior can be defined as ¿the decision process and physical activity engaged in evaluating, acquiring, using or disposing of goods and services.¿ Market segmentation is an important aspect of consumer behavior. Consumers can be segmented along many dimensions, including product usage, demographics (the objective aspects of a population, such as age and sex) and psycho graphics (psychological and lifestyle characteristics). Emerging developments, such as the new emphasis on relationship marketing and the practice of database marketing, mean that marketers are much more attuned to the wants and needs of different consumer groups. Marketing activities exert an enormous impact on individuals.
Vairāk informācijas
| Autors | Shobana R. |
|---|---|
| Izdevējs | LAP LAMBERT Academic Publishing |
| Izlaides gads | 2020 |
| Vāka tips | Mīkstais vāks |
| EAN | 9786202803557 |