Consumer Behavior - Wayne Hoyer,Deborah J. Macinnis,Rik Pieters
-30% ar kodu BOOKS
Piegāde 31-37 darba dienu laikā
30 dienu atgriešanas politika
The popular CONSUMER BEHAVIOR, 7E draws key concepts from marketing, psychology, sociology, and anthropology to present a strong foundation and highly practical focus on real-world applications for today¿s global business environment. With this new edition, you examine the latest research and current business practices with extensive coverage of social media influences, increased consumer power, and emergin ... Pilns apraksts
Jums varētu patikt arī
TOP
Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect
-30% ar kodu BOOKS
Piegādātāja noliktavā
TOP
Never Split the Difference: Negotiating as if Your Life Depended on It
-30% ar kodu BOOKS
Noliktavā
TOP
The 7 Habits of Highly Effective People. 30th Anniversary Edition: Powerful Lessons in Personal Change
Jim Collins, Sean Covey, Stephen R. Covey
-30% ar kodu BOOKS
Noliktavā
TOP
Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones
-30% ar kodu BOOKS
Piegādātāja noliktavā
TOP
Radical Candor: Be a Kick-Ass Boss Without Losing Your Humanity
-30% ar kodu BOOKS
Piegādātāja noliktavā
TOP
The Psychology of Money: Timeless Lessons on Wealth, Greed, and Happiness
-30% ar kodu BOOKS
Noliktavā
TOP
The Infinity Machine: Demis Hassabis, DeepMind, and the Quest for Superintelligence
-30% ar kodu BOOKS
Piegādātāja noliktavā
TOP
Vienna: How the City of Ideas Created the Modern World
-30% ar kodu BOOKS
Piegādātāja noliktavā
TOP
1873: The Rothschilds, the First Great Depression, and the Making of the Modern World
-30% ar kodu BOOKS
Piegādātāja noliktavā
TOP
The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
-30% ar kodu BOOKS
Noliktavā
TOP
Radical Candor: Be a Kick-Ass Boss Without Losing Your Humanity
-30% ar kodu BOOKS
Piegādātāja noliktavā
TOP
Co-Intelligence: Living and Working with AI
-30% ar kodu BOOKS
Piegādātāja noliktavā
TOP
The First 90 Days: Proven Straegies for Getting up to Speed faster and smarter
-30% ar kodu BOOKS
Piegādātāja noliktavā
TOP
Surrounded by Idiots Revised & Expanded Edition: The Four Types of Human Behavior and How to Effectively Communicate with Each in Business (and in Life)
-30% ar kodu BOOKS
Piegādātāja noliktavā
TOP
The Common Good Economy: A New Compass
-30% ar kodu BOOKS
Piegādātāja noliktavā
TOP
Berkshire Hathaway Letters to Shareholders: 1965-2024
-30% ar kodu BOOKS
Piegādātāja noliktavā
TOP
One Up On Wall Street: How To Use What You Already Know To Make Money in the Market
-30% ar kodu BOOKS
Piegādātāja noliktavā
Aprašymas
The popular CONSUMER BEHAVIOR, 7E draws key concepts from marketing, psychology, sociology, and anthropology to present a strong foundation and highly practical focus on real-world applications for today¿s global business environment. With this new edition, you examine the latest research and current business practices with extensive coverage of social media influences, increased consumer power, and emerging neuroscience findings. You also study controversies in consumer decision-making involving money, goals, emotions, charity, health, materialism, and sustainability. This edition increases its emphasis on social responsibility and ethics in marketing, scrutinizing both the dark side and constructive possibilities. With even more real-world examples and thought-provoking application exercises, including new chapter-opening examples and closing cases, CONSUMER BEHAVIOR, 7E provides a thorough, yet enjoyable guide that enables you to master the skills you need.
Vairāk informācijas
| Autors | Wayne Hoyer, Deborah J. Macinnis, Rik Pieters |
|---|---|
| Izdevējs | Cengage Learning, Inc |
| Izlaides gads | 2017 |
| Vāka tips | Mīkstais vāks |
| EAN | 9781305507272 |