Consumer Behavior - Dawn Iacobucci,Ayalla Ruvio
-30% ar kodu BOOKS
Piegāde 28-34 darba dienu laikā
30 dienu atgriešanas politika
"The intention of this textbook is to provide a contemporary, fresh voice for Consumer Behavior for undergraduates, MBAs, and Executives. Consumer behavior is a course that students usually like, in part because they can relate to it - we are all consumers, after all. Our book is positioned to help professors edutain their students. We want this book to be the one that students actually choose to read!"--
Aprašymas
"The intention of this textbook is to provide a contemporary, fresh voice for Consumer Behavior for undergraduates, MBAs, and Executives. Consumer behavior is a course that students usually like, in part because they can relate to it - we are all consumers, after all. Our book is positioned to help professors edutain their students. We want this book to be the one that students actually choose to read!"--
Vairāk informācijas
| Autors | Dawn Iacobucci, Ayalla Ruvio |
|---|---|
| Izdevējs | Wiley |
| Izlaides gads | 2023 |
| Vāka tips | Mīkstais vāks |
| EAN | 9781119912415 |