""Conformity and Deviation"" is a book written by Irwin August Berg, which explores the dynamics of social conformity and deviance. The book delves into the reasons why individuals conform to social norms and expectations, as well as the factors that drive them to deviate from these norms.Berg provides a comprehensive analysis of the psychological and sociological theories that explain conformity and deviance, drawing on a wide range of research and case studies. He examines the impact of group dynamics, social influence, and cultural values on individual behavior, and explores the ways in which conformity and deviance can be both positive and negative forces in society.The book also discusses the role of power and authority in shaping conformity and deviance, and the ways in which these forces can be used to maintain or challenge social norms. Berg argues that while conformity can be a necessary and beneficial aspect of social life, it can also lead to conformity bias and groupthink, which can stifle creativity and innovation.Overall, ""Conformity and Deviation"" provides a thought-provoking and insightful analysis of the complex dynamics of social behavior, and offers valuable insights into the ways in which individuals and groups can navigate these dynamics to achieve positive outcomes for themselves and society as a whole.Contributing Authors Include Robert R. Blake, Jane Srygley Mouton, Donald T. Campbell, And Many Others.This scarce antiquarian book is a facsimile reprint of the old original and may contain some imperfections such as library marks and notations. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions, that are true to their original work.