Cognitive Decision Processes Making - Francesca Gori
-40% ar kodu BOOKS
Piegāde 15-21 darba dienu laikā
30 dienu atgriešanas politika
"The most important thing is to forecast where consumers are moving, and be confront of them". According to Kustler, the peculiar characteristics of a business are not sufficient to reach success. Therefore, the starting condition for an efficient marketing is the knowledge of the rules that individuals use in decisions concerning purchase. My work aims to show how the study of decision processes in purchas ... Pilns apraksts
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Aprašymas
"The most important thing is to forecast where consumers are moving, and be confront of them". According to Kustler, the peculiar characteristics of a business are not sufficient to reach success. Therefore, the starting condition for an efficient marketing is the knowledge of the rules that individuals use in decisions concerning purchase. My work aims to show how the study of decision processes in purchasing offers relevant applicable possibilities in the marketing field, since it provides useful elements in developing efficient client-centered solutions.
Vairāk informācijas
| Autors | Francesca Gori |
|---|---|
| Izdevējs | LAP Lambert Academic Publishing |
| Izlaides gads | 2014 |
| Vāka tips | Mīkstais vāks |
| EAN | 9783659503412 |