Big Data for Managers: Creating Value - Atal Malviya,Mike Malmgren
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This book develops a simple framework and a non-technical approach to help the reader understand, digest and analyse data, and produce meaningful analytics to take informed decisions. It will support value creation within businesses, from customer care to product innovation, from sales and marketing to operational performance.
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Aprašymas
This book develops a simple framework and a non-technical approach to help the reader understand, digest and analyse data, and produce meaningful analytics to take informed decisions. It will support value creation within businesses, from customer care to product innovation, from sales and marketing to operational performance.
Vairāk informācijas
| Autors | Atal Malviya, Mike Malmgren |
|---|---|
| Izdevējs | Taylor & Francis |
| Izlaides gads | 2018 |
| Vāka tips | Cietais vāks |
| EAN | 9781138593060 |