Adobe Analytics For Dummies - Eric Matisoff,David Karlins
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Explore visualization and data fundamentals Analyze consumer behavior on your digital properties Apply calculated metrics to advance your analysis Get insight from Adobe Analytics! The best business decisions are built on a foundation of data. It takes a robust tool to extract insight from all the information available to decision makers. Adobe Analytics For Dummies equips you with the power to further your ... Pilns apraksts
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Aprašymas
- Explore visualization and data fundamentals
- Analyze consumer behavior on your digital properties
- Apply calculated metrics to advance your analysis
Get insight from Adobe Analytics!
The best business decisions are built on a foundation of data. It takes a robust tool to extract insight from all the information available to decision makers. Adobe Analytics For Dummies equips you with the power to further your knowledge of your market and get ahead of your competition. With the help of this book, you'll better understand how your marketing efforts are performing, engaging and converting customers, and being shared in the digital space.
Inside...
- Collaborate with developers to access data
- Deploy dimensions, metrics, and segments
- Generate tables and visualizations
- Identify paths to increased revenue
- Evaluate customer journeys
- Enhance your productivity
Vairāk informācijas
| Autors | Eric Matisoff, David Karlins |
|---|---|
| Izdevējs | John Wiley & Sons Inc |
| Izlaides gads | 2019 |
| Vāka tips | Mīkstais vāks |
| EAN | 9781119446088 |